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Strategic Innovation Marketing

To Be Announced

Overview

Strategic Innovation Marketing is a hands-on programme that focuses on different customer and market analysis strategies which are useful in the development, launching and branding of technology products. The main objective of this programme is to foster and inculcate market evaluation,customer needs assessment and entrepreneurial analysis capabilities within the participants. These skills should make participants more competent in formulating and applying strategies that should be fundamental in successful marketing of technology based innovations. Essentially the prime aim of this programme is to expose participants to relevant techniques and methodologies that would help them in creating an optimal fit between 'technology being offered' and the 'customer and market needs'.


Special Features

The programme will attempt to cover contemporary thinking within the areas of innovation marketing. There will be a particular focus on recent knowledge development within the areas of customer of the future, business model generation, understanding customer needs and value creation.

The programme will be an interactive platform for 'applying as you learn'. In this context, participants will be developing an 'innovation marketing plan' for an idea or a product that belongs to the organization that they work for.


Learning Methodologies

Use of diverse learning methodologies like interactive lectures, exercises, case studies, computer and software packages, presentations and group activity to ensure that maximum learning takes place.


Coverage

Day 1
  Customer Centricity
  Profit Pool Analysis
Day 2
  Customer Needs Analysis
  Outcome Driven Competitor Analysis
Day 3
  Innovation Dynamics
  Information for Innovation
  Branding Technology Innovations

Value Addition for the Organisation

The programme intends to address the gap that mostly exists amongst product developers and product marketers. It intends to explore the fluid and dynamic side of marketing that is strategic and permeates organizational boundaries and brings the stakeholders (mainly customers) into the innovation development loop. The participants can bring their own 'product concepts' into the programme and develop them. This should lead to the creation of an initial 'innovation marketing plan' that can be taken back into the organization for further polishing and refinement.



Expected Learning Outcomes

On completion of the 3 days programme, participants should be able to:

  Map a product-specific value chain
  Estimate the profit pool for a new product
  Discover the values that customers seek in a product
  Conduct customer needs and competitor analysis
  Design research instruments to inform the marketing process
  Assemble customer-relevant value propositions
  Develop a branding strategy for a new product
  Conceptualize basics of a business model for a new product

Audience

The programme aims to reinforce the customer needs understanding between the marketers and the engineers. Within this remit, the programme should be highly beneficial for professionals involved in new product development, launch and branding. In terms of specific roles, marketing managers, market/business analysts, business development mangers, branding managers, market researchers, customer relationship managers, sales managers etc. should and the programme useful.


Faculty Profile

Dr. Khurram Sharif

Associate Professor of Marketing, Training Consultant at Qatar
Science and Technology Park & International Master Trainer.
PhD, Business-to-Business Marketing, Kingston Business School, United Kingdom
MBA, Lancaster University, United Kingdom
MSc, University of Manchester, United Kingdom
B. Eng. (Hons) University of Kent, United Kingdom



Dr. Sharif has worked with a number of public and private organizations in the Gulf Cooperation Council, South East Asian and European regions. His clients have come from companies within the healthcare, telecommunications, education and oil and gas sectors. More recently his training and research interests have been focused on 'Innovation and Efficient Marketing'. He is an Academic Board Member of Technology Innovation and Entrepreneurship Programme which has been launched by Qatar Science and Technology Park to train and further develop mangers, executives and entrepreneurs from the high technology sector. He is also serving as a member of the International Editorial Advisory Board of International Journal of Innovation and Business Strategies.

He is an active researcher with a number of published journal and practitioner articles. Dr. Sharif likes 'action research' and 'experiential training' where he involves himself and participants in the knowledge creation and learning process.

PKR 75,000/- per participant

This fee includes

  Programme material and KSBL Certificate.
  Facilities and Equipment.
  Lunch and teas for the duration of the programme.

Discount Options:

  After the first registration, a 10% discount is available for additional seats and a 15% discount is available after the fifth registration.
  If you are Execed Alumni, please specify on the registration form in order to avail a special 10% discount.
  A 10% discount also is available for any individual enrolling in more than two programmes during the applicable year. This is regardless of whether the person applies in an individual capacity or is nominated by an organisation.
Other Information
  Since pre-programme reading is required, it is strongly advised to send registration(s) at least 10 working days prior to the programme.
  Preferred mode of payment is by demand draft, pay order or crossed cheque in favour of Karachi School for Business & Leadership.
  KSBL Executive Education reserves the right to change the programmes, content, fee and dates.

For Registration or Inquiry, please contact us at:
UAN:(92 21) 111 11 KSBL (5725)
PABX:(92 21) 34855382 Ext: 551, 557 & 558
Email: execed@ksbl.edu.pk
Website: www.ksbl.edu.pk


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