Building powerful brands continues to be the most challenging frontier of marketing. Brands are becoming more numerous and the markets more competitive. It is critical for businesses to build and successfully manage brands in order to survive in today’s challenging environment.
KSBL Executive Education Services conducted a five day programme on building and managing brands aiming to provide a comprehensive and state-of-the-art thinking about the subjects of brands, brand equity, and strategic brand management. The programme also included a 10 round Markstrat Simulation that kept the participants engaged throughout the five days. Facilitated by renowned professor of KSBL, Dr. Rehan Malik, the programme was attended by professionals from various sectors of the industry.