A five day programme on Building and Managing Brands was conducted by Dr. Faheem-ul-Islam and Dr. Jawaid Ghani at KSBL from 2 – 6 June, 2014. The programme provided comprehensive and cutting-edge thinking about brands, brand equity and strategic brand management – the design and implementation of brand management programmes and activities to build and manage customer-based brand equity. The programme delivery platform included case studies of leading brands, simulation, lectures and interactive group discussions.
The programme was attended by C suite executives, senior business executives, marketing specialists, brand managers and industry managers from FMCG, Pharmaceutical, Automobile and the Education Sectors, who wanted to deepen their understanding of the latest brand equity management concepts and practices.
While there were interactive lectures and class participation in cases, the Markstrat Simulation included an interesting competition between 5 teams that kept the audience involved throughout the 5-day programme.
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