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Coke #HurDumPakistani campaign

Coca Cola Beverages Pakistan Ltd. (CCBPL), in collaboration with Asiatic Public Relations (APR), organised a motivational guest speaker session by Asad Umar, former CEO Engro Corp, at KSBL on Friday, March 21, 2014. This seminar is one of the many this team intends to hold throughout the country, where corporate leaders, philanthropists and motivational speakers such as Asad Umar will address the youth of Pakistan and share their experiences. The organising team chose KSBL as their starting point, in Karachi, for the promotion of Coke’s recent campaign #HarDumPakistani.

In an hour-long interactive session, Asad Umar shared his professional knowledge and life lessons with the students, with a great emphasis on patriotism and loyalty to our Motherland. His story is that of a rebellious yet passionate Pakistani, who despite all odds chose to serve Pakistan, and intends to do the same throughout his life.

KSBL wishes CCBPL and APR best of luck for the success of #HurDumPakistani campaign!
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