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EMBA Course Description

1. Uncertainty, Data and Decision Making

The goal of this course is to provide a solid foundation in probability and statistics to make critical business decisions in the face of uncertainty. After all, most management decisions are made under conditions of uncertainty. So you will need a framework for thinking about problems involving uncertainty and, building on this framework, some tools for interpreting data. These are precisely the tools and frameworks that this course provides. This course also focuses on the behavioral aspect of judgment and decision making. How do people make decisions? What are the common pitfalls of managerial decisions? Research shows that people rely on a small number of heuristics in making decisions. These heuristics are extremely useful: they are fast, easy and they get us close to the right answer most of the time. However, they can also lead to serious mistakes. While intuition often serves us well, there are many decision traps that we tend to fall into on a repeated basis. The goal of this course is to help participants learn to make better decisions by improving their understanding of the workings of the mind.

2. Financial Reporting Systems

This course introduces generally accepted accounting principles and concepts and trains students to analyze financial statements. Accounting is the language of business. Understanding how accountants decide what information to report, how they aggregate it and the uses to which it can (or cannot) be applied is one of the fundamental building blocks of any business education. Hence, a significant component of this course is about taking basic textbook knowledge and applying it to interpret real world corporate financial statements. You will learn to be a critical user of financial statements and develop sensitivity to the managerial assumptions, policy choices and soft estimates that are embedded in a firm’s reported figures.

3. Microeconomics of Competitiveness

This course prepares students to diagnose the determinants of an industry’s structure and formulate rational, competitive strategies for coping with that structure. Ultimately, it is the prices paid and charged by a company that determine how economic value is divided between the business, its consumers and its suppliers. This course teaches you how to use structured thinking based on microeconomic theory to understand how economic fundamentals such as demand, cost, market structure and government policy shape the prices that prevail in a market. By the end of the course you will know how to: construct a fact-based, logically grounded analysis of a competitive market; identify the categories of costs that are relevant for critical business decisions; construct models of how government interactions affect prices; make profit-maximizing price decisions based on the interplay between cost and demand.

4. Financing & Managing Economic Growth

This course is divided into 2 modules.
This First module will equip students with the knowledge of fundamental principles of macroeconomics relevant to managerial decision-making. The module is designed to provide students with a unified framework that can be used to analyze macroeconomic issues such as long run growth, factor productivity, labor markets, inflation, money, interest rates, monetary policy, fiscal policy, and financial crises. The module comprises of a mixture of relevant macroeconomic theory and tools illustrated through real world applications. The module covers major theories and approaches to macroeconomic policy, helping students appreciate the impact of economic forces on strategic and operational managerial decisions in contemporary organizations.
The second module is on public policy analysis. This module is about identifying, analyzing, and solving policy problems and identifying their impact on firms and hence on corporate strategy. The primary motivation for public policy interventions is to address market and government failures. Business students need to understand how market and government failures can be addressed and how their businesses can be affected. There are three additional motivations for studying policy analysis at a business school in Pakistan.
First, understanding the policy environment is critical for business leaders to improve current performance and chart future strategies. Second, business leaders influence industry associations and private sector philanthropy. In Pakistan, these institutions have increasingly significant program portfolios in the education and health sectors which require technically competent policy analysts.
Third, Pakistan is experiencing either inertia or downright breakdowns in several policy domains. Pakistan needs to bolster its policy analysis and management capabilities: from problem identification and alternatives assessment through policy implementation and evaluation. Policy analysts are needed at all governance levels to manage the policy process and advise policymakers in making effective policy choices.

5. Business Law and Legal Environment

This course is intended to help students attain a basic understanding of the Pakistani legal system, particularly as it relates to business organizations. The thrust of this course is to introduce legal concepts and reasoning that the student can apply in a business context. Students will engage in practical application of legal concepts in order to develop skills that will aid them in the business environment. The course will benefit all students in the field of business by developing a broader base of legal language and concepts that are encountered in the everyday business world.

6. Corporate Finance

Following the financial innovations of recent decades, modern corporate finance has become a highly complex area of expertise. Hence this course, which consists of three parts. The first provides you with an introduction to basic derivative securities, in particular options, futures and forwards. The main focus is on understanding how these instruments are priced, and who trades them and why. The second part covers the application of options pricing to corporate finance. It gives you an insight into real options, the valuation of convertible securities, executive stock options and risk management. The third part gives you a grounding in the traditional topics of corporate finance: financing policy (beyond the Modigliani-Miller theorem), pay-out policy (dividends versus share repurchases) and investment policy (the special case of mergers and acquisitions). The material is analytical and you will need a working knowledge of basic mathematics and statistics.

7. Marketing Management

This course will lay the foundation for the further study of the marketing discipline in subsequent terms. The focus will be on understanding the basic elements of the marketing mix and studying how each element fits into the firm’s performance. Besides deepening an understanding of how a product can be defined, the several approaches to brand building, the course will consider how pricing and channel strategies can be utilized to improve an organization’s performance in an increasingly digitized and globalized marketplace. The course will use a number of case studies and readings on these topics.

8. Production and Operations Management

This course examines the basic principles of managing the production and distribution of goods and services. The course approaches operations as a managerial integration function and provides frameworks and tools to target and implement improvements in business processes. Businesses create value by supplying products or services to satisfy customer demand. But the inflexible nature of both supply and demand can lead to costly mismatches between them resulting in unsatisfied customers or wasted resources. In this course, you will acquire techniques to limit the occurrence and the impact of such mismatches and thus gain a competitive advantage for your organization. The course has two parts. First, in Business Process Analysis and Improvement you will study tools and case studies that enable you to analyze, improve and design activities within the company. Second, in Supply Chain Management you will turn your attention to the external environment: sourcing raw materials and delivering goods to the customers.

9. Crafting Strategy for Competitiveness in emerging market

Why are some companies consistently successful, while others are left behind? What can executives do to drive performance and growth in the face of intense competition, uncertainty or even radical industry disruption? This course explores some of the critical challenges you’ll face as a manager designing the course for your organization. The focus will be on identifying the key drivers of persistent superior performance in different settings – and using that understanding to formulate better strategies. The course is structured into three parts. The first looks at business unit strategy and introduces you to the key concepts of competitive strategy with which to conduct industry analysis. The second covers developing strategy – with a special focus on value innovation and the challenges/opportunities arising from external competitive dynamics and internal organizational dynamics. The third is about corporate strategy in firms with multiple business units. The course will also focus on the analysis of businesses facing strategic challenges that require reassessment of strategic direction and business model, such as those facing new competition, technological disruption, or industry restructuring.

10. Strategic HRM

The study of Human Resource Management (HRM) is concerned with the management of people, and regulation of employment relationship. HRM is not a discipline but a field of study derived from sociology of work, psychology and industrial / organizational relations. In a business studies course, HRM typically focuses on people resourcing issues in various areas, such as, recruitment and selection, career development, performance management and appraisals, compensation and rewards, labor relations, and equal opportunities. In this course, HRM will be mainly looked at from the strategic perspective, that is, alignment of HR with the organizational level strategy and the role of HR function in delivering a business value.

11. Investment Management & Capital Markets

This course examines some of the most utilized methods for the evaluation of equity portfolios. The focus of this course will be predominantly on equities. The objective of this course is to undertake a rigorous study of the theory and empirical evidence relevant to portfolio management. The major topics treated are:
• Optimal portfolio selection;
• the relation between risk and return;
• Market efficiency;
• Statistical/quantitative characterizations of asset markets;
• Active and passive portfolio management;
• Asset allocation;
• Characteristics of quantitative allocation models
• the behavior and performance evaluation of mutual funds and hedge funds.

The primary emphasis of the course is on the design of common stock portfolios, but other investments, gold etc. will also be discussed. The course is applied in nature, in that various concepts and approaches are taken to real-world data. On the other hand, the course devotes little time to the institutional aspects of investment management. Rather than describe the institutional details of current practice, the course attempts to provide a lasting conceptual framework in which to view the investment process and to analyze future ideas and changes in the investment environment.

12. Ethics and Leadership

This course examines the role of the CEO and other top leaders in modern organizations, highlighting their ethical challenges and exploring the implications of a variety of ethical frameworks to facilitate more effective complex organizational decision making in a rapidly changing business environment. This course applies cutting edge findings from psychology and organizational behavior to issues of leadership. As managers and leaders, the ability to handle interactions, both one-on-one and in small groups, far outweigh any other technical skills. What has been missing, and what this course will emphasize, is how to translate those research findings into practical tools, changing how things are done. The course is designed to provide you with concepts and competencies in four areas: individual effectiveness, emotional intelligence, leadership effectiveness, and team performance. The concepts will include both time-tested ideas and very recent findings, putting you at the cutting edge of management thinking. You will also have the chance to practice and experiment with these ideas. Through class exercises, videotaped exercises and cases, you will have the opportunity to turn the concepts into competencies.

13. Managing People in Organizations

The purpose of this course is to increase your effectiveness and skill in observing, understanding and leading behavior in organizations. It is a class in applied behavioral science, which takes ideas and frameworks from psychology, social psychology and sociology and explores their implications for leadership and managerial practice. The course provides a diagnostic framework for understanding and managing complex organizations. Sessions cover issues such as: communication in organizations; the role of individual differences in explaining behavior; influence in a group setting; giving and receiving feedback; managing work; negotiation; and leadership.

14. Market Research

This course introduces students to the field of marketing research and how it can help managers make better marketing decisions. The course focuses on how to better understand the customer. Market research processes and techniques are introduced to enable students to ask the right questions, collect relevant data, analyze it, interpret it, and make decisions based on insights gained from the research. The course covers both qualitative techniques such as focus groups and observation studies, as well as quantitative techniques such as factor and cluster analysis, conjoint analysis, and multidimensional scaling. Students are exposed to examples of successful use of market research across a variety of marketing domains such as advertising, retail performance, brand positioning, and new product introduction. Students will be using for data analysis. Students are required to conduct a comprehensive marketing research project involving research design, data collection, analysis and report writing.

15. Accounting for Management Planning and Control

This course is an introduction to the use of accounting information for internal planning, decision- making and performance evaluation. The main objective is to equip you with the knowledge to understand, evaluate and make practical decisions on the many financial reports used in modern companies. An internal accounting system serves two fundamental purposes. First, it supports decisions about products, processes, assets and customers. Second, it plays a key role in providing incentives to managers at all levels and evaluating their performance. This course focuses on both and reveals that many companies have failed to provide their managers with useful information in the past. You will discover how a managerial-accounting system should be designed and the mechanics of the many techniques used to prepare management reports.

16. Managing Organizational Politics

In this course, students will explore the dynamics of organizational politics and discuss techniques for managing power in and around organizations. The course teaches students how to recognize politics, at work and in society, and how to use power as a force for change. Throughout, the emphasis is on developing skills at recognizing and using power in order to be more effective managers and citizens. The coursework focuses on increasing a student’s ability to analyze, explain, evaluate, and utilize power dynamics in and around organizations. A theoretical understanding of power and politics in and around organizations is a necessary but not sufficient step in developing real competency in managing power and influence. Students also need to apply these concepts to their own experiences and to those of others. This course will encourage that application through discussion of actual cases, by viewing videotaped examples of power and influence processes, and by discussing past experiences with power and politics.

17. Management Communication

In this course, business leaders are prepared for the communication challenges of the workplace, regardless of current skills or managerial level. Students learn the essentials of presentation, stakeholder communication, and persuasion. They also gain confidence in public speaking and receive individualized feedback from instructor. The course enables students to develop and demonstrate effective, business-oriented communication skills.

 
 

Advance Courses

1. International Finance

This course explores how corporate financial managers of multinational corporations acquire, use and monitor available financial resources. It focuses on the theory, practical concepts and procedures relevant to the making of financial management decisions in a multinational corporate environment. The course will provide further tools to evaluate the financial implications of key management decisions. A salient feature of the course is that it will involve analysis of the various case studies.

2. Brand Management

Effective brand management is the key to developing product and communication strategies which lead to marketing success. This course is designed to develop the necessary knowledge and skills for creating and managing brands which resonate with customers and allow the marketing organization to build and maintain a loyal, profitable customer base. A range of branding theories, concepts, strategies and practices designed to build, measure and sustain brand equity will be addressed across a range of real world contexts, product types & industries.

3. Trade Marketing

This course examines the changing dynamics of marketing organizations and the evolution of Trade Marketing as a sustainable pillar. The students will explore the linkage between Brand Development, Brand Building and Sales Management. Trade Marketing is essential for developing and sustaining a profitable channel / category strategy for any company interacting with consumers through shoppers. Trade Marketing focuses its efforts on shopper behavior rather than consumer behavior and in the quest to provide the best shopping experience it partners with trade channels to leverage their business models to provide a winning tailored marketing solution.

4. Supply Chain Management

This course will focus on supply chain, its concepts and models. The emphasis will be on developing theoretical and analytical background for analyzing supply chains. Students will be exposed to core supply chain methods and tactics such as inventory management, supply contracts, Network planning, Global supply chain management among others.

5. Islamic Economic System

This course on Islamic Economics centers on values and precepts emanating from the Islamic textual sources that are pertinent to economics, business dealings and finance. The course begins with a comparison of ethical and legal framework based on Islamic teachings with the western ethical foundations. The course carries on with the fundamental guidelines of Islam in the arena of dealings and business transactions; this course covers the application of canonical Islamic laws and ethical guidelines to modern commercial and financial transactions. Islamic contract law, conditions and implications of valid sale, rules pertaining partnerships and primary modes of Islamic finance are covered. This course narrows in on Islamic injunctions directly pertinent to economics and financial systems, markets and instruments. Alternative modes of financing permissible under Sharia Law are explored and analyzed. Theoretical concepts, practical considerations and industry trends are all brought in while discussing the prevalent modes of Islamic Finance.

6. Corporate Strategy

The course provides conceptual frameworks and analytical tools for understanding the dynamics of industry structure and the formulation of corporate strategies. The course is designed to introduce students to the key strategic challenges in managing multi-business firms, and consists of the following modules:

a) Industry Analysis and Vertical Integration
b) Related and Un-related Diversification
c) Comprehensive cases of Corporate Strategy in Emerging Markets and Information Intensive Industries.

Through a combination of cases and readings we explore how firms invest in and leverage, core resources and capabilities; and develop scale and scope economies through vertical and horizontal integration and strategic alliances. Topics include competitive strategy, industry analysis, market failures, vertical and horizontal integration, diversification, mergers and acquisitions, and strategies in emerging markets and media and information industries.

7. Islamic Finance

Drawing on the foundational concepts built in the Islamic Law and Ethics course, Islamic Finance course narrows in on Islamic injunctions directly pertinent to financial systems, markets and instruments. Alternative modes of financing permissible under Sharia Law are explored and analyzed. Theoretical concepts, practical considerations and industry trends are all brought in while discussing the prevalent modes of Islamic Finance.

8. Media Planning & Advertising

This course focuses on the function of media and the objectives attached with it. It also takes into consideration the general structure of a media management agency and how does it operates.

This course has been planned while keeping in sight the latest media planning trends and practices by the Pakistan media industry. From rudimentary media concepts to chalking out a broad media plan, this course covers nearly all significant aspects of applied media planning.

The course format will render the students a sense of judgment that will be used to craft a strategic media plan that will solve a challenging marketing issue.

9. Islam Law & Ethics

Beginning with the fundamental guidelines of Islam in the arena of dealings and business transactions, this course covers the application of canonical Islamic laws to modern commercial and financial transactions. Islamic contract law, conditions and implications of valid sale, rules pertaining partnerships and primary modes of Islamic finance are covered.

10. Personal Excellence

To be uploaded shortly


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