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Financial Acumen for Non-Financial Executives

November 24 - 25, 2020


Developing financial acumen is critical for all managers regardless of their function in an organisation. After all, when it comes to deciding how well a management team has performed, a few key financial measures (ROI, NPV, EVA, EBITDA etc.) seem to have the final say. Consequently, a management team that is unmindful of these financial measures may end up destroying value for their firm rather than creating it. But often, non-financial managers lack even a basic understanding of simple financial concepts. As a result when conversations drift to financial and accounting matters in executive meetings, non-financial managers shy away from participating in discussions and sharing their professional insights. It often happens during the discussions on budget proposals and project financials.

Financial Acumen for Non-Finance Executives provides a focused and hands-on overview of the fundamental and commonly used financial concepts and techniques in businesses. The programme is designed to equip the non-financial managers with management that enables them not only to engage in conversations related to core financial matters but also to conduct basic financial analysis themselves.

Special Feature

A unique feature of this programme is that throughout, the application of financial concepts is explained not only in the context of business but also in personal situations.

Learning Methodologies

Use of diverse learning methodologies like interactive lectures, exercises, case studies, presentations and group activities, to ensure that maximum learning.

Key Takeaways

  After attending this programme participants:
  Develop basic accounting knowledge.
  Demystify the use and value of the "three "basic financial statements.
  Comprehend and acquire techniques for drawing meaningful information from reported financial numbers for better managerial decision making.
  Learn and apply concepts of Time Value of Money.
  Acquire skills to make basic investment decisions at personal and business levels.
  Explore the concept of value in finance and learn to make value creating decisions in business.
  Discover capital budgeting techniques for analyzing and executing project investment decisions.


Day 1
  The programme begins with developing basic understanding of financial statements. With concrete examples and insightful analogies, the module gradually builds a clear comprehension of major financial statements, their contents and structures.
  Once the participants have become familiar with the financial reporting side, they are able to analyse the numbers from a management perspective.
Day 2
  Here the programme focuses on techniques for creating value for the business in long-term decisions. Beginning with the basics of time value of money, the key concepts used in business valuation are developed.
Day 3
  Eventually the programme narrows on more complex capital to budgeting situations. Here participants learn standard project evaluation techniques for effective decision making for project investment.


This program is for Managers with non-financial backgrounds who are looking to augment their financial knowledge. Organisations are encouraged to send executives from functional areas such as operations, planning, IT, Marketing, HR, Legal, Government affairs, Research & Development.

Some Participating Organizations of Previous Programs Included:

Aga Khan University Hospital
English Biscuit Manufacturers
Engro Corporation
Engro Polymer & Chemicals Ltd.
Fatima Group
Lucky Cement Ltd
Pakistan International Bulk Terminal Ltd.
Pakistan Petroleum Limited
TCS Express and Logistics
United Bank Limited
United Energy Pakistan Limited
United Towel Exporters


  Throughly enjoyed this learning experience. The method, way and style of teaching by giving relevant yet simple examples really helped in understanding the concepts.
Qasim Qayyum
Participated as: Director Sales

Participated as:Logistics, TCS Pvt Ltd.

  Excellent management, good professor and KSBL is MashaAllah at international standards of teaching.
Sharique Siddiqui
Participated as: Chief Executive Officer

Pakistan International Bulk Terminal Ltd.

Overall Programme Evaluation

Program Faculty

Dr. Zeeshan Ahmed

Associate Professor of Finance
Ph.D., Mississippi State University, USA
MBA, IBA Karachi

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Dr. Tariq Basheer

Professor of Accounting and Finance, KSBL
PhD, Washington University
MSc, London School of Economics (LSE)
MBA, University of California, Los Angeles (UCLA)

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PKR 60,000/- per participant

Discount Options:

  10% discount for each additional participant (after the first) from the same organisation.
  10% discount for any individual enrolling in more than two programmes during the applicable year. This is regardless of whether the person applies in an individual capacity or is nominated by an organisation.
  Facilities and Equipment.

Other Information

  Since pre-programme reading is required, it is strongly advised to send registration(s) at least 10 working days prior to the programme.
  Your participation will be confirmed after receipt of full payment.
  Preferred mode of payment is by demand draft, pay order or crossed cheque in favour of Karachi School of Business & Leadership.
  KSBL Executive Education will be announcing more programmes other than the ones listed above.
  KSBL Executive Education reserves the right to change the programmes, fees and dates.

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