Dr. Saim Kashmiri teaches in the area of Marketing at the University of Mississippi, USA. His research interests include marketing strategy, brand management, and sustainability. Dr Kashmiri has also worked in brand management and sales with Shell Oil, Procter & Gamble and Nestle in Pakistan and is very familiar with the Pakistani corporate landscape. He has published in the International Journal of Research in Marketing and the Marketing Science Institute Working Paper series. His paper on family firms’ unique branding strategies has also won the Best Paper Award in Marketing Strategy at the 2010 AMA (American Marketing Association) Winter Educator’s Conference.