“In a highly engaging session with Mr. Zeeshan Muhammad Khan, Media Strategist and Marcom Planning Specialist at Mindshare, Malaysia, the final year students at KSBL gained valuable insights into the fast-paced world of Digital Marketing. Mr. Zeeshan talked about new age marketing channels and how digital marketing is rapidly taking over traditional marketing. Marketing today cannot be successful without the core knowledge and understanding of how technology is impacting and in fact taking over different aspects of consumer’s lives”.
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