KSBL Executive Education Programme on “Strategic Marketing Management” by Dr. Saim Kashmiri

Dr. Saim Kashmiri conducted a two-day Executive Education Programme for Karachi School for Business & Leadership (KSBL) on ‘Building and Maintaining Successful Brands in Today’s Marketplace’. The course was well-attended by Marketing Heads from national and multinational companies as well as Managers of related business functions and Entrepreneurs. During the two days Dr. Kashmiri focused on the critical marketing decisions that organizations face, the latest analyses, tools and techniques used in making these decisions, and successful product and promotional strategies to build winning brands.

Dr. Kashmiri teaches Marketing at the University of Texas at Austin, USA and will be teaching Marketing strategy at the University of Mississippi, USA from August 2012. He has also worked in brand management and sales with Shell Oil, Procter & Gamble and Nestle in Pakistan.
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