KSBL takes the lead at LUMS Synergies (Gauntlet) 2014

KSBL teams have won “Synergies Gauntlet 2014”, a three-day flagship marketing simulation competition of LUMS Global Management Club, in which more than 100 students from the best business universities of Pakistan participated from February 7 to 9, 2014. The participants were introduced to Markstrat, software that evaluates group dynamics and strategy-making processes of players under pressure, time and budgetary limitations, and is used by more than 500 international academic institutions.

The competition was divided into three markets (Ravi, Bolan and Indus), comprising of six rounds for each market, where players were required to make a number of decisions related to Marketing, Finance and Research & Development to overcome their competitive forces. “Team KSBLITES” was a part of Ravi market (members: Rafay Hussain, Zeeshan Jessani, Taimour Abdullah, Muzammil Imam, Sohaib Qureshi and Amir Bilal Khan); while “Team KSBL Factor” was a part of Bolan market (members: Danish Haroon, Nimra Khan, Bariya Faizan, Aisar Ali and Anwar ul Hasan). Among all the participating universities (LUMS, Bahria University, Lahore School of Economics, IBA Sukkur and many more), the two KSBL teams emerged victorious in their respective markets, winning a sum of PKR 30,000 each as cash prize!

KSBL takes great pride in announcing that our students went from securing second position in Synergies Gauntlet 2013 to bagging the two top positions in 2014! We congratulate both the teams and hope for the winning streak to continue in the future.
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