Guest Speaker Session by Usman Muneer – Managing Director , Mondelez Pakistan

Managing Director #Mondelez Pakistan delivered an impactful talk to MBA Students of #KSBL. Mr. Usman Muneer, an ardent marketeer, discussed “Great Advertising and thinking behind it”.

His idea was to share learnings on what is great advertising, how to evaluate it and the thinking framework that leads to it. It gave students an insight into how MNC think about Marketing Communication, multi-million dollar decisions, and how to know if an Ad is actually good for the business or just a nice film.

Mr. Muneer is one of the youngest country managers of Mondelez. Prior to leading brands link Cadbury and Tang in Pakistan, he was regional Marketing Manager for P&G Africa , Middle East and Pakistan. He has received numerous regional and global awards on driving business excellence.

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