Mr. Sibghatullah Husaini, CEO, The Dynamics – Research Consultants, gave a talk on “Career in Marketing Research – Challenges & Opportunities” at KSBL on Wednesday, April 20, 2016. The Dynamics is a full service agency with its head office in Karachi, marketing office in Lahore and international bureau in Greater Toronto Area, Canada.
Mr. Husaini spoke about research methodologies, information gathering techniques as well as data analysis, and its techniques and models. He explained that a career in Marketing Research requires a head down and get on the job approach. He talked about the corporate structure of market research organizations, agencies and departments, and the kind of work involved. The session concluded with a thought provoking video on choosing the right career path followed by Q&A.
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