Toyota-IMC ‘Battle of Brains’ Orientation Session

Saturday, December 23 2017:

Toyota Indus Motor Company held an orientation session with students at KSBL for their annual business case-study competition: the ‘Battle of Brains’.

It was organized by student ambassadors Rubab Faiz & Ovais Shah with Mr. Ali Asghar Damani, Mr Yasir Masoon (Senior Manager & Deputy Manager, Marketing – Customer First Dept.) and Mr. Asif Jalees (Deputy Manager, HR) present from Toyota-IMC to brief on competition rules, objectives and teams.

This event is held annually between KSBL, IBA & LUMS students – with Habib University coming in as a new entrant this year. KSBL has historically taken the leading position in 2015 & 2016, coming in at a close second in 2017. Hope to take back the winning streak in 2018!

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