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Data Science

A Guest speaker session on “Data-driven Marketing” by Ammar Hassan (CMO, Daraz)

It’s a priority at KSBL to connect what’s taught in the classroom with real life business examples and interaction with industry practitioners. A talk on ‘Data-Driven Marketing’ by Muhammad Ammar Hassan was conducted for KSBL MBA students this week. Mr. Ammar is Chief Marketing Officer at Daraz and has over 10+ years of experience in the field of advertising, brand activations, creative communications, and media investment planning.

In his interactive session, Mr. Ammar spoke about the importance of data for marketing related

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