In response to the growing need for analytical talent in today's data-driven business landscape, this course equips future professionals with essential marketing analytics skills.
It focuses on providing fundamental quantitative marketing tools, enabling students to understand, apply, and communicate the output from these tools to aid in business decisions.
While advanced digital marketing and data mining techniques are vital, they are covered in other specialized courses, making this course a foundational step toward mastering marketing analytics principles.
Learning Outcomes
Build a consumer insights framework aligned with the customer decision journey.
Apply advanced segmentation using demographic, psychographic, behavioral, and geographic data.
Understand marketing analytics roles and apply basic conjoint analysis in business contexts.
Evaluate forecasting models, their data needs, and limitations.
Interpret performance dashboards to drive strategic decisions.
Embrace ethical data practices, prioritizing privacy and informed consent.
3 DAYS 
On Campus 
Custom Program