Digital Marketing and BrandingDigital Marketing and Branding

This 2-day comprehensive program allows marketers to understand what is being said about their brand online, and engage with their audience to create content that is relevant to them. Additionally, social media listening can help marketers identify trends and conduct sentiment analysis on the overall tone of the conversation about their brand.

  • Use social media platforms to listen to and engage with customers, and track and analyze online conversations
  • Use social media listening tools to gather data and insights about their target audience
  • Measure the emotions and sentiments of online conversations
  • Create and implement digital marketing campaigns reach a larger audience
  • Handle a digital campaign management system that can help them track results & ROI
  • Save money by using digital marketing and social listening instead of traditional marketing methods
  • Identify useful web and social media platforms for digital marketing
  • Emerging Digital Marketers, Brand Managers, Communications Specialists, Media Managers, PR
  • Managers who want to learn more about digital marketing and benefits of data driven social listening.
  • Case Studies
  • Commercial Videos
  • Data Analysis on Brand24
  • Data Analysis on QDA Miner Lite or NVIVO Academic Version

Dr. Saima Hussain
Associate Professor and Head of Department – Marketing
PhD Marketing, SZABIST, Karachi
MS Marketing, SZABIST, Karachi
MBA Marketing, IoBM, Karachi
BS Computer Science, FAST-NU, Karachi

Sohaib Hassan
Senior Manager Brands & Digital Marketing Luna Care (Pvt.) Ltd.
MBA Digital Marketing, KSBL, Karachi
Google Ads certified, Google Skillshop

Rs. 55,000 (Excluding taxes)

Date Time Venue
KSBL Campus


KSBL Executive Education
National Stadium Road, Opp. Liaquat National Hospital, Karachi – 74800
UAN: (92 21) 111-11- KSBL (5725)
Ph: (92 21) 8771999 Ext: 716, 336
Mobile: (92 333) 2161255 | (92 333) 0937935 |