Social Media Listening and Digital MarketingSocial Media Listening and Digital Marketing: The Ultimate Guide to Increasing Your Online Presence

Stay ahead of the curve: social media listening for business
Social media listening is a powerful digital marketing tool. It allows you to hear what your customers are saying and understand their needs. You can use social media listening to improve your marketing strategy and make better decisions. Social media listening is a powerful digital marketing tool. It allows you to hear what your customers are saying and understand their needs. You can use social media listening to improve your marketing strategy and make better decisions.

The objectives for social media listening for marketers are to understand what is being said about their brand online, to engage with their audience and to create content that is relevant to them. Additionally, social media listening can help marketers to identify trends and Sentiment analysis can help them to understand the overall tone of the conversation about their brand.

Coverage Areas
1. What is social listening?
2. The value of listening.
3. Listening to your own brand on Brand24 and QDA Miner Lite.
4. Roadmap from Social Listening to Digital Marketing Campaign
5. Digital Campaign Management System.

LEARNING OUTCOMES:

After attending the program candidates will be able to:

  • Assess the emotions and sentiments of online conversations.
  • Understand how to effectively create and manage a social media campaign
  • Instantly analyze and visualize massive amounts of digital data on dashboards.
  • Measure the success of social media campaigns
  • Handle a digital campaign management system can help businesses track results and ROI
TARGET AUDIENCE:

Marketing professionals who want to learn how to use social media and digital marketing to reach their target audiences more effectively

LEARNING METHODOLOGY:
  • Case Study
  • Commercial Videos
  • Data Analysis on Brand24
  • Data Analysis on QDA Miner Lite or NVIVO Academic Version

Dr. Saima Hussain
Associate Professor and Head of Department – Marketing
PhD Marketing, SZABIST, Karachi
MS Marketing, SZABIST, Karachi
MBA Marketing, IoBM, Karachi
BS Computer Science, FAST-NU, Karachi

Sohaib Hassan
Manager Brands and Digital at Amreli Steels
MBA Digital Marketing, KSBL, Karachi
BBA SZABIST, Karachi
Google Ads certified, Google Skillshop

Rs. 60,000 (Excluding taxes)

Date Time Venue
KSBL Campus

Contact

KSBL Executive Education
National Stadium Road, Opp. Liaquat National Hospital, Karachi – 74800
UAN: (92 21) 111-11- KSBL (5725)
Ph: (92 21) 8771999 Ext: 716, 336
Mobile: (92 333) 2161255 | (92 333) 0937935
execed@ksbl.edu.pk | www.ksbl.edu.pk