Stay ahead of the curve: social media listening for business
Social media listening is a powerful digital marketing tool. It allows you to hear what your customers are saying and understand their needs. You can use social media listening to improve your marketing strategy and make better decisions. Social media listening is a powerful digital marketing tool. It allows you to hear what your customers are saying and understand their needs. You can use social media listening to improve your marketing strategy and make better decisions.
The objectives for social media listening for marketers are to understand what is being said about their brand online, to engage with their audience and to create content that is relevant to them. Additionally, social media listening can help marketers to identify trends and Sentiment analysis can help them to understand the overall tone of the conversation about their brand.
Coverage Areas
1. What is social listening?
2. The value of listening.
3. Listening to your own brand on Brand24 and QDA Miner Lite.
4. Roadmap from Social Listening to Digital Marketing Campaign
5. Digital Campaign Management System.
After attending the program candidates will be able to:
Marketing professionals who want to learn how to use social media and digital marketing to reach their target audiences more effectively
Dr. Saima Hussain
Associate Professor and Head of Department – Marketing
PhD Marketing, SZABIST, Karachi
MS Marketing, SZABIST, Karachi
MBA Marketing, IoBM, Karachi
BS Computer Science, FAST-NU, Karachi
Sohaib Hassan
Manager Brands and Digital at Amreli Steels
MBA Digital Marketing, KSBL, Karachi
BBA SZABIST, Karachi
Google Ads certified, Google Skillshop
Rs. 60,000 (Excluding taxes)