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Dr. Shoaib ul Haq

Associate Professor
General Management & Digital Economy

Dr. Shoaib is an Associate Professor at KSBL and has introduced a new course on 'digital economy' which include business modules on collaborative consumption, cryptoventures and artificial intelligence. Before joining KSBL, he served as a faculty member at Sejong University, Seoul, South Korea for 2 years. He has extensive teaching, training as well as corporate work experience both in Pakistan and abroad. He completed his PhD in Organizational Behavior from Lahore University of Management Sciences, Pakistan in 2015. His research interests center on exploring impacts of rapid technological changes on global businesses, the bi-directional interaction between organizations and society and the role of religion/spirituality in business. He published a paper in the prestigious journal 'Organization', which was later declared as the 'best paper in business category' by HEC. He is also an Associate Editor at 'Business Ethics: A European Review' which is a leading journal in its area, published by Wiley. He did his MBA from Leipzig Graduate School of Management, Germany while his bachelors degree is in Electrical Engineering from National University of Science & Technology.


Postdoctoral Research (Belgium)
HEC Liege, University of Liege, Belgium

PhD Management (Organizational Behavior) Lahore University of Management Sciences, Lahore
Thesis title: The role of conflicting institutional logics in shaping individual identities: A case of microfinance

MBA, Leipzig Graduate School of Management, Leipzig, Germany

B.E. Electronics Engineering, National University of Sciences and Technology, Rawalpindi, Pakistan

Achievements & Awards:

  • Editorial board member of “Journal of Business Ethics”. ge=editorialBoard
  • Served as an Associate Editor for Business Ethics: A European Review from 2016 to 2019.
  • Editorial board member of IIM Kozhikode Society & Management Review.
  • My article published in Organization won HEC outstanding research awards in 2012.
  • Earned the best reviewer award in the Business Policy & Strategy division of the Academy of Management in 2012.
  • Won 2nd prize in the subject of Information Technology Part-1 exams of IBP.

Teaching Appointments

Associate Professor, Karachi School of Business Leadership, Feb 2018 - Present
Digital Business Strategy
This course prepares the general manager to be more effective in dealing strategically with the digital transformation of a global organization and its ecosystem of partnerships. It is about the organizational transformation that takes place when any organization wants to take a core part of its business online and ‘go digital’.

Digital Entrepreneurship
This course is offered in the MBA program at KSBL and enables the students to understand the difference between traditional and the new digital economy business models. This hands-on course provides the students the opportunity to learn about digital technologies for creating new ventures, new markets and disrupting competitors.

Business Analytics
This MBA course introduces students to business analytics which is the discovery and communication of meaningful patterns of data generated in a business context. Students learn Tableau for data visualization and Python for basic data mining and machine learning techniques.

Assistant Professor, Sejong University, South Korea March 2016 – 15 Feb 2018
Strategic Management
This course covers the fundamentals of both business-level and corporate-level strategy. It is designed to introduce a wide variety of modern strategy frameworks and methodologies, including methods for assessing the strength of competition, for understanding relative bargaining power, for anticipating competitors’ actions, for analyzing cost and value structures and their relevance to competition, and for assessing potential changes in the scope of the firm (diversification and vertical integration). Basic mastery of these tools has relevance to everyone seeking a career in business.

Teaching Fellow, Business School, LUMS January 2013 – December 2015 PhD Seminar in Research Methods
This course involves a comprehensive theory as well as skill-based approach to the teaching of quantitative and qualitative methods to PhD students. The material that students learn in this course allows them to design, implement, analyze, and critically evaluate scientific research in any field of management and organizations. The format of this course is a seminar that relies on intense discussions and debates.
Assistant Professor, GIFT University July 2005-December 2012


  • Executive education: ‘Digital strategy’ for K-Electric
  • International entrepreneurship workshop in IBA, Karachi
  • Research methods seminar in Karachi for ASP-LUMS
  • Seminar on Qualitative Research for Social Sector Initiative in REDC, LUMS

Consulting Assignments:

  • Comprehensive value chain and stakeholder level analysis of all the major manufacturing industries of Pakistan in order to develop sectoral level policy interventions. The analysis was conducted to develop the industrial policy of Pakistan for the Ministries of Industries and Production, Pakistan.
  • Extensive cluster level analysis of the fan manufacturing industry in Gujrat and Gujranwala in order to design cluster level interventions by commercial banks as well as the State Bank of Pakistan.
  • Designing and writing case studies/ success stories on nationwide interventions of Agribusiness Support Fund, Pakistan.
  • Sectoral level analysis of the complete textile value chain of Pakistan for the Asian Development Bank.

Consulting Assignments:

Relationship Manager - Habib Bank Limited, Commercial Banking Division, Faisalabad

Relationship Manager - AlBaraka Islamic Bank, Faisalabad

Deutsche Bank, Inhouse Consulting group, Frankfurt, Germany

Assistant Manager - Long Term Engineering (Pvt.) Ltd., Pakistan


  • Kickstarting indigenous innovation: A case of Akhuwat – LUMS Number: 05-761- 2014-1.


  • 2019: “The production hell of Tesla: The theatre of organization and failed CEO performances”, Asian Management Research & Case Conference (AMRC), Al-Ain, UAE.
  • 2018: “The ambivalent effects of complexity and network structure on firm’s sustainability performance”, Academy of Management (AoM), Chicago, IL.
  • 2018: “Towards a radical economic imaginary: Khudi and the final act of Iqbal”, 7th LAEMOS conference, Argentina.
  • 2017: "Tensions! Divide 'em!: Effects of network heterophily and structure on firm's carbon performance", Academy of Management (AoM), Atlanta, GA.
  • 2017: "Maintaining the social order via justifications: The case of Pakistani counterfeit market", Administrative Sciences Association of Canada (ASAC), Montreal, Canada.
  • 2014: “The postcolonial predicament of management knowledge”, 4th Asian Management Research and Case Conference, Penang, Malaysia (fully sponsored)
  • 2013: “De-westernizing management knowledge: A call for indigenous theorizing”, 3rd South Asian Management Research and Case Conference, India.
  • 2011: “Social innovation: Thinking about agency”, conference on the business of social and environmental innovation, Cape Town, South Africa (fully sponsored)
  • 2011: “Breaking down institutional constraints through collaboration in base of the pyramid markets”, conference on C. K. Prahalad’s legacy: Business for poverty alleviation, University of San Diego, USA.
  • 2011: “Social entrepreneurship as a distributed agency process”, oikos Young Scholars Entrepreneurship Academy, Switzerland (fully sponsored)
  • 2011: “Female household labor: Saving the community from the vagaries of capitalism”, conference on labor in the global south: A search for solutions by University of California, Los Angeles Institute for Research on Labor and Employment (fully sponsored)


I have three broad research areas of interest: (a) Digital economy; (b) Indigenous/alternative knowledge and epistemologies; and (c) Relationship between businesses and society.
(List of Research Papers to be added later)