Dr. Shazib Shaikh

Associate Professor Business Analytics Head of Department, Decision Sciences

Dr. Shazib Shaikh

Dr. Shazib Shaikh is an Associate Professor of Decision Sciences at KSBL. He has over a decade of experience in executive education at LUMS and corporate executive courses.

He has directed and taught various executive courses including Data-Savvy Decision-Making at Coca Cola, Enterprise Resource Planning Systems, Retail Management, IT-based Change Management at Telenor and Tameer Microfinance joint venture: easypaisa, Executive Development at Ufone and Agri-business Management at Nestle.

He has also worked on various consultancy projects for Telenor, Mantaq Systems, Coca Cola Beverage Pakistan Limited, Naseeb Networks and AdSells. More recently, he documented the roll-out and implementation of big data analytics in Punjab IT Board’s dengue program and demonstrated dashboard analytics for more efficient geo-analytical disease prevention audits.

Dr. Shaikh has completed his Ph.D. in Informatics from the University of Manchester, United Kingdom (UK) and was initially sponsored by B2BNet who acquired the rights to the technology he developed during his master’s for scalable and flexible web application architecture. He remained a software developer for them until his study got funded by a prestigious UK Overseas Research Scholarship.


Ph.D. Informatics, University of Manchester, UK
Thesis: Cross-organizational workflow negotiation: requirements & an approach

MSc Computation – Distinction, University of Manchester Institute of Science & Technology, UK
Dissertation: Scalable & Flexible Architectures for SMEs

BSc (Hons) Accounting & Financial Analysis, University of Warwick, Coventry, UK

Awards & Achievements

  • Ruth Greene Memorial Award for “easypaisa” (Best Int’l Case), NACRA October 2011 Conference, San Antonio, USA
  • “Best Case in IT track” Award for Stylo Case, SDSB-AJMC 2011, 1st Int’l Case Conference, May 2011.
  • Machine Learning A to Z: in R & Python (2018) certification completed (41 hrs Udemy)
  • 14th European Emerald/CEEMAN case award for ROZEE.PK in 2009
  • Won Overseas Research Scholarship (UK) award – funded PhD based on academic distinction

Professional Experience

Information Technology University, Faculty of Business & Management, Lahore, Pakistan
Chair & Acting Dean – 2019- 2020
Assistant Professor (BI, eBusiness) – 2017 – 2020
Lahore University of Management Sciences (LUMS), Suleman Dawood School of Business, Lahore
Assistant Professor (Decision Science, Business Intelligence) – 2006-2017
Director of SDSB Case Research Centre – 2010-2013
University of Manchester Institute of Science & Technology (UMIST) (Manchester, UK)
Research and Teaching Assistantships – 2002-2003
B2B Net (Pvt) Ltd (Manchester, UK), Software Architect & Developer – 2000-2001

Consulting Experience
AdSells (Pvt) Limited – 2019
Analysis and recommendations on raw material wastage reduction and overtime management. Coca Cola Beverages Limited – 2014
Design of a program (LNA) to train 200 managers in sales target optimization, sensitivity analysis, seasonal forecasting, pivot charts, and XL-based decision modeling. Telenor Pakistan – 2014
Design of training (LNA) for the cross-functional Easypaisa team from both the telecoms & banking divisions (Tameer Microfinance) in mobile accounts expansion strategy and turbulent innovation-driven change management based on historical studies of easypaisa and the BI division. Mantaq Systems (now part of Confiz) / Stylo Shoes – 2010
Evaluation of the business level impacts of BI initiatives and selection and installation of MS Dynamics (vs. homegrown system vs. Retail Pro), integration with Oracle Financials and data maintenance challenges. Naseeb Networks / ROZEE.PK – 2007
Analysis of Broadband Internet Market (6000 responses to ROZEE.PK survey).

Refereed Journal Articles

  1. Shaikh, S.E. _(2020)_ Interactive and revisable decision-support: doing more harm than good? Behaviour & Information Technology
    [Ranking: A (ABDC) 1.429 Impact Factor]
  2. Shaikh, S. E. & Mehandjiev, N. (2010). General Strategy Support In Soft E-Business Process Negotiation. International Journal of Co-operative Information Systems. (A-ranking in ABDC journals) Teaching and Learning Scholarship Note: AJMC is an “X” Category HEC-recognized journal
  3. Shaikh, S. E. (2020 – forthcoming). Prince Kola Beverages Limited. Asian Journal of Management Cases.
  4. Chatha, K. A, et al. & Shaikh, S. E. (2018). Awais Model Farms. Asian Journal of Management Cases.
  5. Shaikh, S. E. & Hassan, S. (2014). Telenor (A): From Cellular Networks to Financial Services. Case Research Journal, 34 (1), North American Case Research Association
    (NACRA) (also online on HBS catalog).
  6. Asjad, K. S. & Shaikh, S. (2012). MCB: …the Symbols Project. Asian Journal of Management Cases.
  7. Shaikh, S. E. (2010). UDL Distribution (A): IT-enabling a sales force. Asian Journal of Management Cases.
  8. Shaikh, S. E. (2009). ROZEE.PK Asian Journal of Management Cases. [Emerald Award]
  9. Refereed Conference Proceedings
  10. Shaikh, S. E. and Zaka, F. (2019) Blockchained Sukuk-Financing, Lecture Notes on Business Information Processing (Springer – indexed online) Proceedings of FinanceCom, Manchester, UK, 2018.
  11. Shaikh, S. E. (2014). Reflection Conducive Media for De-biasing Managers: Foundation for a Theory of Persuasion. Australia & New Zealand Academy of
    Management Conference (ANZAM 2014), Sydney, Australia.
  12. Shaikh, S. E. & Mehandjiev, N. (2007). E-Business Process Negotiation: Formal Requirements for Strategy Support. Group Decision & Negotiation (GDN 2007),
    Montreal, Canada.
  13. Shaikh, S. E. & Mehandjiev, N. (2004). Multi-Attribute Negotiation in E-Business Process Composition. IEEE WETICE 2004, Modena, Italy.
  14. Shaikh, S. E. (2013). Mobilink (A): the Eid pre-payments decision. AJMC 2013, 2nd International Case Conference, Lahore, Pakistan.
  15. Shaikh, S. E. (2013). Mobilink (B): the Eid pre-payments decision. South Asian Management Research Conference 2013., Bangalore, India
  16. Shaikh, S. E. & Hassan, S. Z. (2012). Business Intelligence at Telenor. 33rd International Conference on Information Systems, Orlando, FL. (466+ AIS member downloads in 7 years, H-5 Index = 29)
  17. Shaikh, S. E. (2011). Retail IT Decisions at Jay-Kays: Leveraging the Stylo Shoes Experience. SDSB-AJMC 2011, 1st International Case Conference.
  18. Shaikh, S. E. & Hassan, S. Z. (2011). Easypaisa. NACRA October 2011 Conference. (Award-winning case)

Refereed Book Chapter

Zaka, F. and Shaikh, S.E. (2019) “Blockchain for Islamic Financing Institutions: The Case of Sukuk Financing”, FinTech as a Disruptive Technology for Financial Institutions, IGI Global: Penn, USA (2019) Official LUMS Cases (Peer-reviewed)

Shaikh, S. E., Seyyed, F. J., Rana, A. I., & Rauf, A. (2014). Sapphire Dairies (Pvt) Ltd (A) CRC# 18-441-2014-1. Case Research Centre, LUMS.