Dr. Faryal Razzaq

Associate Professor (MS Department) Managing Director, Center for Ethical Leadership Program Head, UG- M&E Cluster Head Social Sciences.

Dr. Faryal Razzaq

Dr. Faryal Razzaq is a seminal academician, master trainer, research consultant, blogger for national newspapers, influencer, panelist for National TV, philanthropist, Emotional Intelligence and ethics’ education evangelist, instructional designer, and a member of advisory boards for a few institutions, including the Bahria University Corporate Advisory committee. Dr. Faryal is certified by the Ethics & Compliance Initiative, USA, as a Leadership Professional in Ethics & Compliance. She is a mentor for the National Incubation Centre, CaterpillarHer (Miller Center for social entrepreneurship at Santa Clara University, CA., USA), CGI (NUML University), BIC (Bahria University), SEED, and Khudi-A women empowerment project, and she serves as a board member for the Accountability Lab. Additionally, she is in the pool for the ‘Cartier Women Initiative’ as a Subject Matter Expert. Notably, she was the only female given fellowship by the Founder Institute (Silicon Valley, CA., USA) Islamabad chapter cohort 4. She is one of 20 researchers from Islamabad and KPK chapters selected as members of the Community Resilience Research Network by SDPI, funded by Creative Learning, USA, and has been awarded four research grants. She was chosen as a symbol of women empowerment in the national newspaper Daily Times, as well as in the international Inspire Zone Magazine.

She is a scout/influencer for Amazon Web Services (AWS) and an approved silver tier trainer for Google signature #IamRemarkable workshops. Dr. Faryal is featured on The World Bank’s official media page for her commitment to #GirlLearnWomenEarn and #StratupFridays initiatives of The World Bank action plans. She has been an independent consultant for the British Council, US Embassy Islamabad, CWS (Act alliance Asia Chapter), and has trained Pakistan Air Force (PAF) officers through the Professional Development Centre (Air University). She has also conducted training for the top brass of PAF and served as the lead trainer for LDC Bahria University, HRDN, DOVE Foundation, Lincoln’s Corner, SAARC Women Entrepreneurs Portal Islamabad Chapter, KSBL Executive Education, and NICAT. Dr. Faryal is a fellow of the British Council’s Going Global Researchers Connect.

She developed the first indigenous model, scale, and theory for emotional intelligence in the Pakistani workplace for her PhD thesis and created a model for effective change management for her MS thesis. She has many research publications in HEC-recognized journals and national/international conferences. Her research areas include emotional intelligence, learning style, the status of women in HEIs, effective change management, and she is currently working on developing empathy and emotional resilience, anti bullying and sexual exploitation awareness in primary school children, anti-terrorism, countering violent extremism, ethics, and the management style of Abdul Sattar Edhi. Dr. Faryal holds five copyrights from IPO, Pakistan for her models and scales.

She has supervised 22 MS-level students and 24 BBA and MBA students and has served Quaid-i-Azam University and SZABIST prior to joining KSBL. She is a member of the American Sociological Association (ASA), Society for the Social Sciences Promotion (SSSP), and the Academy of Management. She was awarded a grant to present her paper at the 73rd Annual SSSP meeting and has received HEC grants twice to present her research abroad in the USA at the Pre-AOM Emotions at Workplace conference (EMONET 11) and in Malaysia, where she also conducted pre-conference training. Her training expertise includes scale development, mental health, life skills, emotional intelligence, emotional agility, self-awareness, anger management, stress management, changing mindset, ethics, proposal writing, research, women empowerment, logic and critical thinking, effective change management, agile HR, business model canvas, and more. She has trained faculty and students in leading Pakistani universities, including Punjab University, Peshawar University, Greenwich University Karachi, IQRA University, Bahria University, SZABIST, Fatima Jinnah Women University, and foreign universities like Asia Metropolitan University, Malaysia, and others. She serves as a board of reviewers for eight research journals and the Congress on Academy of Management.

She has been a session chair and keynote speaker at many international/national conferences and has delivered hundreds of talks across various social media platforms. Dr. Faryal is an executive member of the British-Pakistan Business Forum and the Islamabad Women Chamber. She is a role model for the Pakistan Alliance for Girls Education, a general body member for the Pakistan Alliance for Early Childhood Care, an advisor to READ Pakistan, and a trainer/member of Women on Board, Connected Women, Pakistan Youth Association, LIFT Pakistan, Professional Success Summit, Jumpstart, and the Rupani Foundation, among others.

She is the founder of The FEEEL ® (Framework of Emotions, Ethics, Empowerment, and Life Skills), Pakistan’s first digital company working on emotional preventive care through self-help coping strategies. She serves as the patron-in-chief of Pakistan’s first research-based digital magazine on emotional health, ‘The FEEEL Magazine,’ and is the creator and owner of the first video literacy syllabus to develop emotional resilience for primary kids, ‘The FEEEL Toons.’ As a startup founder, she won the Women SDG Challenge Cup at Hackathon 2019 and was a semi-finalist for the TiE Startup Cup 2021. She was among 40 startup founders selected by Facebook Startup Circles training from across Pakistan in 2020.


  • PHD, Management Sciences (HR), Bahria University Islamabad, Pakistan (AASCB Accredited)
    Developing and validating a Scale for Emotional Intelligence at Pakistani Workplace: A Case of Hyper Markets of Pakistan.
  • MS, Management Sciences (HR), COMSATS University.
    Effective Change Management: A Case of Canteen Stores Department
  • Certification in LPEC (Leadership Professional in Ethics & Compliance) by the prestigious Ethics & Compliance Initiative, USA,


  • Won 2nd runner up SDG Women Challenge Cup Pakistan by NIC, JAZZ, Huawei, Code for Pakistan, and Open Pakistan.
  • Awarded 1 million PKR grant for free magazine by OGDCL
  • Selected as one of 20 members across Pakistan for Community Resilience Research Network member for SDPI, International Peace and Security Institute, USA and Creative Learning, USA and awarded 4 grants worth 1.65 million PKR
  • Semi Finalist (amongst 200 startups across Pakistan) for TiE startup cup funded by US Embassy Islamabad.
  • Awarded 5 Copy rights, with IPO, Pakistan.
  • Awarded Female Fellowship by Founder Institute, California, and USA for Cohort 4
  • Won Merit Scholarship for MS from CIIT, Chak Shehzad Campus Islamabad.
  • Awarded travel grants twice by HEC Pakistan to present research in Malaysia (2017) and USA (2018).

Professional Experience

  • Assistant Professor, Quaid-i-Azam University, 11 September 2020- 06 July 2021
  • Assistant Professor, Shaheed Zulfiqar Ali Bhutto Institute of Science & Technology (SZABIST- Islamabad) from 09 February 2015 – 10 September 2020
  • Visiting Faculty, IQRA University Islamabad. Spring 2017: Research Methods and Skills ( BBA, Fashion & Textile), Compensation management( MS management Sciences). Summer 2017: Compensation Management (MS management Sciences). Fall 2017: Performance Management ( MBA); Human Resource Staffing ( MS Management Sciences)
  • Visiting Faculty, SZABIST, Islamabad. Spring Semester 2014: Business Research Methods (MBA 3 _72 Credit Hours), Principles of Management (MBA 1_ 72 credit hours & 90 credit hours). Summer Semester 2014: Research Methodology (MS_ Development studies & Social Studies). Fall Semester 2014 : Advanced Research Methods ( MS_SS &DS), MBA(36 CRH)
  • Principal PAF PlayLand Montessori, Sargodha. (Grade 17). October 2001- September 2002

Consulting Experience


  1. Won 2 proposals and 3 grant from Sustainable Development Policy Institute of Pakistan (SDPI) and ‘Creative Learning, USA’ for PKR 1.65 million for video literacy training for emotional resilience of primary school kids and countering violent extremism in Pakistan.
  2. Conducted training for Unites States of America Embassy Islamabad & HRDN, on Mental & Emotional Agility for their Youth Enrichment Program on 27th August 2019.
  3. Conducted 4 days training for faculty and MS/PHD scholars in Peshawar University arranged by Community World Service a consortium of 70 countries under ACT alliance from 20-23rd Dec 2017.
  4. Conducted three days training for Research and SPSS as the main trainer in Punjab University from 23rd March 2017-25th March 2017 for CWS as private Independent Consultant for Community World Services a consortium for 70 countries to conduct research workshops.
  5. Head hunted by British Council to conduct the baseline study for HEC sponsored research study on Women in Higher Education as Private Consultant in January 2016.
  6. Instructional Design Consultant for KSBL Undergrad Program launch and digitization initiative from September 2020 – June 2021.


  1. Creator & CEO of the ‘The FEEEL Toons’ a series of online courses for primary school children to develop emotional resilience conducted through LMS, an Ed-Tech initiative, Video literacy-based Cartoons Curriculum, validated through quasi experimental research &  The FEEEL Magazine, 2020- present.
  2. Consultancy to develop HR policies for a Dubai based firm ADAA Employment L.L.C. June 2020- June 2021.
  3. Partnered in a franchise of Coffee shops, Second Cup, DHA phase 5, Lahore & GIGA Mall, Islamabad, April 2016- March 2018.


  • Ethical Leadership training conducted for 2 cohorts of 1Link from 16 May-19 th May
  • Conducted a session for Islamabad Chamber of Commerce & Industry for The First
    Lady of Pakistan, titled,” Wholistic wellbeing with emotional Intelligence and
    complimentary & Alternative medicines ( CAM) as a preventive measure for breast
    cancer”. Nov. 18 th , 2022.
  • OEP conducted for ELA, KSBL on, ‘Leading with Emotional Intelligence’ 28-29 Sept. 2022.
  • Course conducted on , ‘Organizational Behavior’ for Abbott for Executive Education, KSBL from 17 Sept.- 18 Oct. 2022.
  • Trained Chief of the Air Staff, Air Marshals, and Air Vice Marshals on, “Leading with Emotional Intelligence” For P.A.F. HRD branch, on 27th Dec 202.
  • Mentored as an expert startup in Bahria Innovation Centre (BIC) for UNDP-FERP, 12th March, 2020.
  • Being ‘Mentor in House’, Mentored Startups at National Incubation Center (NIC) from 2019.
  • Conducted a training for Emotional Resilience for Startups at NUML University, Centre for Global Innovation (CGI) on 27th Feb, 2020.
  • Conducted an advanced level workshop on, “Stress Management and building resilience” for PAF Officers from 13-15th January, 2020 for Center for Professional Development (CPD)- Air University
  • Conducted Training for PAF CWO’s and CPD, Air University for, ‘Time and Stress Management’ from 9-11th Dec 2019.
  • Conducted Training for ‘SAARC women portal’ for Islamabad Women Chamber of Commerce & Industry
  • Mentored young Women Entrepreneurs for Khudi-Women Empowerment Boot Camp, by US State Department, US Mission Islamabad, PEP Foundation and 7 Universities on 9th Dec 2019.
  • Conducted training for PAF Officers 25-27th Nov 2019 for critical thinking for CPD, Air University.
  • Conducted training on 5th Sept for LIFT Pakistan and JUMP Start for Emotional Agility in the era of disruption.
  • Conduct training for Google signature #IamRemarkable workshop for Lincolns Corners on 4th September 2019 (American Centre, Public Affairs Sections, and U.S. Embassy Islamabad).
  • Expert Panelist in “HR and People Management: The Agile way in the Digital Era”, organized by #Tech4Good, Maven Logix, Teamup, Colaraz and National Incubation Center on 2nd August 2019.
  • Conducted a training on Mindset for Connected Women Islamabad Chapter on
  • 21st June 2019, at Marriott’s Islamabad.
  • Lead trainer for startups in Accountability Lab on 19th April 2019.
  • Conducted a discussion of upside of failure at National Incubation Centre, powered by Daastan Publisher, Accountability lab and Team up on 20th March 2018.
  • Conducted a talk on Women’s Day Special as symbol of women empowerment, at Wecreate, and powered by, ‘Be the change’ on 10th March 2018.
  • Conducted training on Emotional Intelligence, arranged by Learning Curves, Pakistan Youth Association & NISTE Islamabad on 9th February 2019.
  • Conducted Faculty and Student training as the main training for Leadership Development Centre (LDC), Bahria University on 24th August 2017 for Scale development.


  • Keynote address at SSPHE Conference, China 11 Nov, 2022.
  • Conducted motivation session Pakistan Alliance for Girls Education, for AIM high initiative on 18th Sept 2019.
  • Face book Live sessions more than 40 conducted for emotional health during COVID- Lock down, for Greenwich University, Change Mechanics, WeCon, Fempreneur, SDG- Academy, SZABIST- Islamabad, The FEEEL, Seerab Maps, volunteers 2 Serve humanity etc from April 2020- December 2021.
  • Conducted a training for COMSATS University, Islamabad, Arts and Design department for Emotional Agility on 26th Feb,2020.
  • Conducted faculty development training in SZABIST- Islamabad on Role of Academia in fostering ethical Behaviors, on 16th July 2019.
  • Conducted a full day workshop on Emotional Intelligence at Bilguis Post Graduate College for Psychology department for around 300 participants at PAF base Nur khan on 4th April 2019.
  • Conducted Training on Scale Development and Validation in Institute of Professional Psychology, Bahria University Karachi on 27th April 2018.
  • Conducted preconference Training in Greenwich University, Karachi on 27th April 2018 on Scale Development.
  • Resource person for conducting quantitative techniques of data analysis in IBIT, Punjab University, 16 Feb 2018.
  • Conducted preconference training in Asian Multi-disciplinary conference, in Asian metropolitan university, Cyberjaya, Malaysia on 29th Dec 2017.
  • Conducted two weeks Proposal Writing Workshops for Faculty and Thesis students in IQRA University, Islamabad Campus, in Dec. 2016.
  • Conducted Trainings in SZABIST-Islamabad for APA style of Formatting and research writing on 21st May & 27th May 2015.
  • Formed a consortium for ERASMUS Mundus, grant for 2020 as Principle investigator.
  • Submitted proposal for HEC NRPU grant on behalf of SZABIST University in June 2016 as Principal Investigator.
  • Higher Education Vision 2065, proposal submitted to HEC for 10 million Thematic Grant Phase 111 in 2015 on behalf of SZABIST, Islamabad as Principal Investigator.

Fellow for British Council, Going Global Researcher Connect.

  • Member American Sociological Association, USA.
  • Member Society for Social Sciences Promotions, USA.
  • Member Ethics & Compliance Initiative, USA.
  • Chosen as Subject Matter Expert pool for Cartier Women Initiative.
  • Mentor for CaterpillHer, Miller center for social entrepreneurship, Santa Clara University, USA.
  • General Body Member for Pakistan Alliance for Early Childhood Care.
  • Mentor for National Incubation Centre (NIC, Islamabad)
  • Board member Accountability Lab, Pakistan Chapter.
  • Member Advisory board for Curriculum development for Bahria, University, Islamabad, Pakistan, Business School for BBA and MBA.
  • Role model for Pakistan Alliance for Girls Education.
  • Advisor for READ, Pakistan.
  • Chosen as member advisory board for the coveted Pakistan Tourism Summit held from 2-3rd April, 2019 attended by 6 Federal minister with Key note of Prime minister of Pakistan along with more than 60 celebrity Travel Vloggers/bloggers from around the world held at convention centre Islamabad.
  • Board of Directors by Accountability Lab Pakistan Chapter, accelerators Pakistan Chapter.
  • Member “Women on Board” Pakistan chapter sponsored by Hashoo group, attended their leadership development workshop on 26th April,2019
  • Chosen for certification by Google, US State department and US Embassy Pakistan, along with TeamUp, DEMO and host of other Pakistani sponsors for a four-day digital retreat for women in tech 4DDR Women in Tech the certificate distribution ceremony was held in US Embassy on 28 March, 2019
  • Chosen for Google cloud study jams and Google #IamRemarkable workshop and Google Women Tech Makers Summit, sponsored by NIC, GDG Islamabad, Telenor- velocity and other Pakistani imminent startups, held on 13th April, 2019.

Book Chapters

  1. Developing a national narrative: University faculty’s perception of violent extremism (2021). In Khilji, S. M.; Ahmad, M. M.; & Suleri, Q.A (Eds.), Policy perspective on countering violent extremism in Pakistan (1st ed., pp.47-68 ). Sustainable Development Policy Institute, Islamabad. ISBN : 978-969-8344-29-0.
  2. Enhancing emotional intelligence capabilities in primary school children to develop resilience to extremism through video literacy program in Rawalpindi/ Islamabad region (2021) Summaries of Research papers on Various themes on Community Resilience to Violent Extremism in Pakistan (1st ed., pp 6-9).Sustainable Development Policy Institute, Islamabad.

Academic Journals

  1. Enhancing Children’s Awareness of Sexual Abuse in Pakistan with Video Literacy Interventional Cartoons. Journal of Public Health Policy
  2. Efficacy of an Anti-Bullying Video Literacy Program in Pakistani Primary School Children. Current Psychology-CUPS-D-22-03b253R1 ( Springer Journal). November 2022
  3. Dominant Practices and Guide for Creating Effective Survey Scales in Social Sciences. Pakistan Journal of Social Research ISSN 2710-3129 (P) 2710-3137 (O) Vol. 4, No. 4, pp. 32 37. December 2022
  4. Mitigating Violent Behavior in Primary School Children through Emotional Intelligence Video Literacy program. Journal of Peace, Development & Communication. volume 06, Issue 04. October- November 2022
  5. National Innovation System and Curriculum Development in Business Education Incorporating Technology & Innovation Management Systems. “Journal of Peace, Development & Communication. Volume 06 Issue 03. 2022
  6. Exploring Emotions at Organization Level: Emotional Intelligence Framework (EQF) an Integrative Approach Towards Universal Definition. IBT Journal of Business Studies (IBT JBS) E-ISSN: 2409-6520; P-ISSN: 2414-8393. Volume 18.189-117. 2022.
  7. Developing a Scale on Employee Involvement and Motivation in Effective Change Management: A Case of Canteen Stores Department, in IBT Journal of Business Studies, Vol  15(1) page 63-74. 2019
  8. Effects of Emotional Intelligence upon Gender & Academic Accomplishments, Journal of Contemporary Management Sciences, Vol 4 issue 1, Page 93-110. 2019 (HEC-Recognized)
  9. Exploring effects of learning Styles on the learning outcomes, Published in ‘New Horizon’, Vol 13, No 1, Page 13-30. 2019
  10. Patterns of learning styles through E-learning in Pakistan, Published in International Research Journal of Arts and Humanities, 2018, Volume 46, no 46. ISSN: 1016-9342. 2018
  11. Measuring Emotional Appreciation at Personal, Interpersonal and Organizational Level in Pakistani Workplace Setting. Published in Bahria University Journal of Management & Technology, Vol.1, No. 2 pp. 14-36. 2017
  12. A Theoretical Evaluative Study of Four Influential Models of Emotional Intelligence”, Bahria Journal of professional Psychology, 15(2),pp. 39-62. 2016
  13. Developing and Indigenous Scale of Emotional Intelligence at Workplace. Journal of Business and Economics, ISSN: 2075-6909,Vol 7, No. 1, pp: 28-70, 2016.

International Conferences Abroad

  1. What do the teachers think? A study of faculty’s perception of violent extremism in Pakistani Universities, in Annual Meeting of Society of Social Sciences Promotion, 2023.
  2. Paper titled, “Revised Emotional Intelligence Framework (EQF): An Integrative approach towards universal definition of EQ at Workplace”, presented in conference on emotions and organizational life in pre- Academy of Management ‘EMONET X1’ 2018 held in Chicago, USA from 8-9 August 2018.
  3. Theory and Practice in Scale Development Practices in Management Sciences, paper presented in Asia Multidisciplinary Conference Dec 30-31St. 2017 in Asia Metropolitan University, Cyberjaya, Malaysia.
  4. Paper titled, & Abdul Sattar Edhi: A role model for Philanthropy” Published in Global Waqaf Conference 2016, in Swansea, Wales, UK. 19th-21st September 2016.

International Conferences (Domestic)

  1. Elements of Employee Motivation and Involvement in Effective Change Management, Paper presented in 7th International Conference on Social Sciences: Challenges of globalization on Afro-Asian countries, Greenwich University, Karachi from 28-29 April 2018A Research article, titled, “Emotional Appreciation at Personal, Interpersonal and Organizational Level’’, presented in, “Multi-Disciplinary PhD Conference, 2017" in Bahria University, Islamabad from 18-19th April 2017.
  2. Paper published in ICIBM 2012, held on 4-6 July 2012, in Lahore titled “Employee’s Involvement in Effective Change Management”.
  3. Paper titled “Elements of Organization Measures in Effective Change Management” was presented at NRC 16 held at SZABIST, Karachi on 11 Dec. 2011.
  4. Paper titled “A Framework for Effective Change Management in Pakistani Context” published for SIACOM 2010 Conference held on 13-15 July, 2010 in Bhurbun.
  5. Presented Paper in ELDEC 2009, Islamabad- Learning & Distance Education Conference) held in Islamabad Pakistan, on March 30-31, 2009 on the topic of, “Patterns of learning Styles in E-learning Environment”.
  6. Abstract accepted for Going Global June, 2015 in UK for poster session titled, “Developing Research, Teaching and Learning Skills in Tertiary Education for Technology & Innovation Management across Cultures”.
  7. Working paper titled “Emotions at Workplace Setting: A Case of Pakistan” accepted in APSEW-The Asia-Pacific Symposium on Emotions in Work life, with an offer of 500$ scholarship in New Zealand.
  8. “Effective Change Management (ECM) in the Retail Sector of Pakistan: A Case Study of the Canteen Stores Department (CSD)” for MS thesis

Mass Media TV appearance as panelist and Daily newspaper publication

  1. Appeared on Haq TV as emotional Intelligence expert for Workplace in a 2 part series https://m.youtube.com/watch?v=a7NtSENet-A;
  2. Had an interview from Canadian web channel Aijaz Qureshi Show on, “we need to talk about emotions” on 4th Oct. 2019 https://m.facebook.com/aijaz.qureshi/videos/10212303280937110/
  3. Appeared on PTV World show, “ World this Morning” for Emotional wellbeing https://youtu.be/5dcp1_DEJFY
  4. Invited as panelist for World Friendship day and World day against human trafficking on 30th July 2019. https://youtu.be/Bd9LY_UECYU
  5. Invited on PTV morning show “World This Morning” 18th June 2019 to discuss raising ethical children https://youtu.be/3p8gn9KQOCw
  6. Called as an expert in Emotional Intelligence in Ramazan transmission on 29th May, 2019 https://youtu.be/fEfAeeVT08o
  7. PTV world program as expert in emotional Intelligence aired on 14th April 2019 https://youtu.be/M9ZOTF5_GVk
  8. Article published in Daily times on 8th Feb.2020 https://dailytimes.com.pk/554038/upside-of-failure/
  9. Article published in daily times on 28th may, 2019. https://dailytimes.com.pk/401974/need-for-teaching-emotional-intelligence-as-a- core-subject
  10. Article published in Daily Morning Mail on 26th Oct 2018 https://morning.pk/story/34454
  11. Chosen as symbol of women empowerment interview published in Daily Times on 25th August, 2018. https://dailytimes.com.pk/287412/women-possess-more-emotional-intelligence-than-men/
  12. Article published in Daily Times on 27th April, 2019 https://dailytimes.com.pk/383070/we-need-to-talk-about-the-edification-of-ethics/